I joined the Consumer Education Research Centre in 2012. My tasks were first and foremost to complete the GiZ project that was incomplete since several years. This program was to promote sustainable practices across India. One of the best ways of promoting the information was provided by Strategies and Smiles, a start-up, that I later joined and mentored with.
The second part was to ensure the promotion of the Eco label through online and print matter for the Ministry of Environment, Government of India under the ENVIS program.